We live in a visual world, which means that professionals, entrepreneurs, and creatives must have strong imagery. But not all professional images serve the same purpose. Understanding the difference between a professional headshot image and personal branding images will help you choose the right type, use your images effectively, and update them at the appropriate times.
What Is a Headshot?
A headshot is a clean, close-up portrait that focuses on your face, expression, and professionalism. It’s the image you use to make a strong first impression, showing approachability, confidence, and credibility. You want to be perceived as powerful, accomplished, and successful. If you are currently looking for a new job, at a bare minimum, you want someone to see your headshot and think to themselves, “I’d talk to this person.”
Headshots are typically captured from the chest up, with a simple background and polished lighting. The goal is clarity and connection—your face should look like you, on your best day.
What Are Branding Photos?
Branding photos go beyond headshots. They tell the story of who you are, what you do, and what it feels like to work with you. Branding sessions include a variety of images that show you in your workspace, with your products, your tools, and your personality.
For example:
- A franchise business owner might be photographed in logo clothing, in the workspace, reviewing products, and meeting customers.
- A classical musician might be photographed with or without their instrument for competitions, performances, and websites.
- An actor might use branding photos to show range, emotion, and personality for casting submissions.
Branding sessions provide you with a library of cohesive images for marketing, social media, and storytelling.
When to Use Each Type of Photo
Use a headshot when you need a professional image for identification or introductions. It’s your calling card.
Use branding photos when you need to show your brand personality, process, or product. These images show you doing your thing.
Many professionals benefit from both. The headshot opens the door; the branding photos invite people in.
How Often Should You Update Them?
You should update your headshot every 2–3 years, or whenever your appearance or role changes. If your hairstyle, glasses, or professional image no longer match how you show up at work, it’s time for a refresh.
Update your branding photos every 12–18 months, or anytime your business shifts. It could be the introduction of a new product, a new space or a major change in your current space, or an updated visual identity. Branding imagery should evolve as your business and your story evolves.
Where and How to Use Them
Headshots are ideal for:
- LinkedIn and professional profiles
- Business cards
- Company “About” pages
- Speaking engagements and conference bios
- Networking events
- Press kits and marketing materials
Branding photos are ideal for:
- Website banners and blog posts
- Instagram, Facebook, and Google Business profiles
- Brochures and printed marketing materials
- Email newsletters and press releases
A headshot builds trust; branding photos build recognition.
Invest in Images that Work as Hard as You Do
A professional headshot gives you a strong, timeless image that says, “This is me – confident, credible, and ready.”
Branding images tell your full story—your expertise, your personality, and your passion in action.
Keep your headshot current, and refresh your branding photos as your career or business grows. Together, they’re the visual foundation of your professional identity.
If you’re ready to explore a new headshot or some branding images, I’d love to help. Book a call at your convenience so we can talk it through.
